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Africa’s infrastructure and logistics have traditionally been a hurdle for businesses operating on the continent. However, there is increasing development of infrastructure and logistics networks and businesses can now optimize their operations and take advantage of the opportunities presented by the African Market. What strategies can businesses can employ to navigate infrastructure and logistics inContinue reading “Infrastructure and logistics in Africa: Optimizing your business operations in light of development on the continent”

When taking the decision to operate a business, we must be armed with specific justifications why the decision was a good one to take. An analysis to provide data on the performance in an industry is a key reason why the decision to operate in a certain market is justified. We look at corporates takingContinue reading “Industry Analysis: Why we need the data”

Building strong relationships in Africa is essential for any company looking to navigate the continent’s diverse and rapidly changing business environment. The continent is home to a wide range of cultures, languages, and economic systems, and companies that fail to understand and adapt to these differences are likely to be unable to navigate the AfricanContinue reading “Building strong relationships in Africa: Why this will build your capacity to navigate the continent”

The ideal position of an entity will come after the analysis of the environment within which the said entity will play. Growth of the company will also be determined by the eminent exercise of scanning the environment where the company operates. To have an entry or growth strategy, the entity will have to deep diveContinue reading “Environmental scanning: Macro and Micro Environment in Africa”

Nyangi Consultants LLP will remain closed through to 5th January 2023. Our business lines will however be open for any inquiries as we gear up to serve you in the new year.

When introducing a product or service into a market, the costs of delivering the said product or service come into play. Once the decision to deliver a product to the market has been made and depending on the product, the process of production is launched. This brings into play costs that include sourcing for rawContinue reading “Pricing for Entry Strategy: Considerations to take”

The thought that business strategy is finite could lead an entity to reduced impact of the strategy developed. Indeed, the development of a strategy for optimum business performance is based on the premise that the actual implementation of the strategy is reviewed against key performance indicators and then tweaked to ensure required results over aContinue reading “Business Strategy: Incremental steps, Continuous Improvement”

The positioning of a product to a specific target customer is an exercise that is quite critical in order to win in a competitive market. How then do we respond to the need that a customer has when seeking a product? The development of a value proposition follows explicitly within the product development process. TheContinue reading “Value Proposition: How to compel your target market.”

When segmenting the African Market, one must be well versed with the fact that the continent is categorized into rural and urban markets. The exercise to segment the market should therefore begin with a definition of location for the different segments followed by a tally of the population with purchase power in the various regions.Continue reading “Market and customer segmentation for African Markets: The elusive mass market”

With the advent of affordable options for product sourcing and production, there is quite an influx of different product categories within Africa. What then do we look at for suitability of your product range to the African Market? The promotion of your product to audiences in Africa will play a pivotal role in top ofContinue reading “Product Suitability for African Markets. Are businesses on board?”