Category Archives: Uncategorized

The placement of marketing campaigns will need to involve demarcation of the specific segments to target and a deep understanding of the customer persona which should be preceded by a definition of this customer. The missing link to impactful marketing strategy and successful implementation of the same is the tangible definition of the customer. Further,Continue reading “Mainstream Marketing in Africa”

The decision to do business in Africa is a solid one that will provide entities with the requisite return on investment. Indeed the industry dynamics within the continent has shifted to position Africa as the market to invest in. Prior to making an investment a business case for the entity should be developed in orderContinue reading “Why Africa?”

Accessibility to historical and future market performance data is key to note how a specific industry performs. This exercise allows an entity to design suitable products for the market depending on specific category performance. Once this data is developed, anticipating and noting the trends of a specific industry is quite simple to do. These trendsContinue reading “Market Forecast (Trend Reporting)”