The decision by entities to provide their products or services to customers is one that involves the mode of delivery. The clear-cut question is whether to have a permanent location or deliver via online options. Indeed, the selection of the products or services to deliver takes into consideration the need to either have a premise or offer the same within an online or remote platform.
Entities that are on entry level to a market need to take into consideration the cost of goods sold and include this to the overheads they are also experiencing. These considerations will affect the price point of the delivered products or services and ultimately affect whether entities will play significantly in a market. Organizations that are already playing in a market have taken into consideration overheads to incur with the delivery of products or services in the said market and indeed these have been factored into the price point of the items to ensure the company is able to meet its obligations and also cut profit. The mode of delivery of a product or service indeed takes into consideration other factors such as; the type of product or service, the location of the business operations and the distance in proximity with the customer and includes the best way to deliver the said product or service.
Some products will require a premise set up for delivery and others will be most suitably delivered via an online purchase platform. The same applies to services. Indeed, some services can be offered remotely, virtually and in person depending on the service being delivered. The most important factor to take into consideration when planning is indeed the nature of the product or service and this consideration will need to factor in the best means of delivering the same to the target market.
All factors considered then, the delivery of the product or service is quite key when making the decision to venture into a market. The most suitable delivery should be made with overhead costs in mind and indeed should also include a strong consideration of the target market the product or service is being delivered to. This should also bear in mind the nature of the items or service and whether these should
be considered at location, in person, remotely or on an ecommerce platform.
Entities therefore need to do a good product and service analysis to ensure they cover the target market, each customer profile, location of business and positioning of their offer in the market. This analysis will allow the entities in question to define indeed how best to deliver their offer to the markets they seek to serve. Indeed, an analysis will allow the entity to take into consideration all critical factors and take the best decision to optimize their offer to a market and hence optimize their business.
Nyangi Consultants LLP 