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Positioning a product within a particular market segment is an important step in ensuring its success. It involves identifying a specific group of consumers that the product is most likely to appeal to and then tailoring the product’s features, pricing, and promotion to meet their specific needs and wants. Some key take outs to considerContinue reading “Product positioning in a segment: Key take-outs to note”

As a business owner operating in Africa, it is important to address socio-economic issues through corporate social responsibility (CSR) initiatives. Not only does this help to improve the lives of people in need, but it can also grow your brand by demonstrating your commitment to creating a positive impact on society. Here are some tipsContinue reading “Addressing socio-economic issues in Africa: How to use corporate social responsibility to grow your brand on the continent.”

The digital communication landscape in sub- Saharan Africa has been rapidly evolving over the years, driven by the rise of mobile phone usage, affordable data plans, and investments in broadband infrastructure. These developments have created new opportunities for entrepreneurs, businesses and individuals to connect, communicate and share information across the continent.  According to GSMA, Sub-Continue reading “Digital Communication in Sub-Saharan Africa: A Look at the Growing Landscape”

Go-to-market (GTM) strategy refers to the plans and tactics a company uses to reach and sell to its target customers. It is a critical aspect of any business and can greatly impact a company’s success in the marketplace. One of the key components of a successful GTM strategy is identifying and retaining key business partners.Continue reading “GTM and its delivery of business: How to retain business partners”

Africa’s infrastructure and logistics have traditionally been a hurdle for businesses operating on the continent. However, there is increasing development of infrastructure and logistics networks and businesses can now optimize their operations and take advantage of the opportunities presented by the African Market. What strategies can businesses can employ to navigate infrastructure and logistics inContinue reading “Infrastructure and logistics in Africa: Optimizing your business operations in light of development on the continent”

When taking the decision to operate a business, we must be armed with specific justifications why the decision was a good one to take. An analysis to provide data on the performance in an industry is a key reason why the decision to operate in a certain market is justified. We look at corporates takingContinue reading “Industry Analysis: Why we need the data”

Building strong relationships in Africa is essential for any company looking to navigate the continent’s diverse and rapidly changing business environment. The continent is home to a wide range of cultures, languages, and economic systems, and companies that fail to understand and adapt to these differences are likely to be unable to navigate the AfricanContinue reading “Building strong relationships in Africa: Why this will build your capacity to navigate the continent”

The ideal position of an entity will come after the analysis of the environment within which the said entity will play. Growth of the company will also be determined by the eminent exercise of scanning the environment where the company operates. To have an entry or growth strategy, the entity will have to deep diveContinue reading “Environmental scanning: Macro and Micro Environment in Africa”

Nyangi Consultants LLP will remain closed through to 5th January 2023. Our business lines will however be open for any inquiries as we gear up to serve you in the new year.

When introducing a product or service into a market, the costs of delivering the said product or service come into play. Once the decision to deliver a product to the market has been made and depending on the product, the process of production is launched. This brings into play costs that include sourcing for rawContinue reading “Pricing for Entry Strategy: Considerations to take”