Author Archives: Nyangi Consultants LLP

The thought that business strategy is finite could lead an entity to reduced impact of the strategy developed. Indeed, the development of a strategy for optimum business performance is based on the premise that the actual implementation of the strategy is reviewed against key performance indicators and then tweaked to ensure required results over aContinue reading “Business Strategy: Incremental steps, Continuous Improvement”

The positioning of a product to a specific target customer is an exercise that is quite critical in order to win in a competitive market. How then do we respond to the need that a customer has when seeking a product? The development of a value proposition follows explicitly within the product development process. TheContinue reading “Value Proposition: How to compel your target market.”

When segmenting the African Market, one must be well versed with the fact that the continent is categorized into rural and urban markets. The exercise to segment the market should therefore begin with a definition of location for the different segments followed by a tally of the population with purchase power in the various regions.Continue reading “Market and customer segmentation for African Markets: The elusive mass market”

With the advent of affordable options for product sourcing and production, there is quite an influx of different product categories within Africa. What then do we look at for suitability of your product range to the African Market? The promotion of your product to audiences in Africa will play a pivotal role in top ofContinue reading “Product Suitability for African Markets. Are businesses on board?”

Digitization in Africa has been on the rise with the advent of inclusive digital platforms that allow enterprises to digitize their operations. The tech sphere on the continent has been abuzz with spectacular inventions reaching across a wide scale of beneficiaries. The scope of digitization includes fintech platforms that allow enterprises to apply for fundingContinue reading “Digital Marketing in Africa. How to ride the Digital Wave.”

The placement of marketing campaigns will need to involve demarcation of the specific segments to target and a deep understanding of the customer persona which should be preceded by a definition of this customer. The missing link to impactful marketing strategy and successful implementation of the same is the tangible definition of the customer. Further,Continue reading “Mainstream Marketing in Africa”

The decision to do business in Africa is a solid one that will provide entities with the requisite return on investment. Indeed the industry dynamics within the continent has shifted to position Africa as the market to invest in. Prior to making an investment a business case for the entity should be developed in orderContinue reading “Why Africa?”

Accessibility to historical and future market performance data is key to note how a specific industry performs. This exercise allows an entity to design suitable products for the market depending on specific category performance. Once this data is developed, anticipating and noting the trends of a specific industry is quite simple to do. These trendsContinue reading “Market Forecast (Trend Reporting)”